Untepid
Ana Curbelo
Conceptual Illustrator
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Vice - BBC - Scholz & Friends
Contact:
anacurbelo.hi@gmail.com
SHOP
I was commissioned by Scholz & Friends as illustrator of The Tampon Book, a campaign for The Female Company which aims to end the ridiculous ‘luxury’ tax on tampons by outsmarting the law - selling tampons hidden inside a book.
The Tampon Book is much more than a smart packaging that hacked the German tax system. Stylishly illustrated by artist Ana Curbelo, The Tampon Book contains 45 pages with bold, uncompromising illustrations, unashamed of periods,and empowering stories about menstruation, taboo and feminism.
It promotes a petition by Nanna-Josephine Roloff & Yasemin Kotra which urges the German parliament to discuss the abolition of the tampon tax. The campaign sparked public debate worldwide, and on November 7, 2019, Germany abolished the tampon tax.
THE LAW CHANGED
CANNES LIONS 2019
GRAND PRIX WINNER, 2 SILVER, 2 BRONZE, 8 SHORTLIST
CLIO AWARDS 2019
5 GOLD, 3 SILVER
LIA AWARDS 2019
1 GOLD, 2 SILVER, 1 BRONZE, 1 FINALIST
EFFIE AWARDS GERMANY 2019
1 SILVER
CANNES LIONS 2019
GRAND PRIX WINNER, 2 SILVER, 2 BRONZE, 8 SHORTLIST
CLIO AWARDS 2019
5 GOLD, 3 SILVER
LIA AWARDS 2019
1 GOLD, 2 SILVER, 1 BRONZE, 1 FINALIST
EFFIE AWARDS GERMANY 2019
1 SILVER
EPICA AWARDS 2019
GRAND PRIX WINNER, 3 GOLD, 1 SILVER
EUROBEST AWARDS 2019
2 GRAND PRIX WINNER, 4 GOLD, 2 SILVER, 1 BRONZE, 3 SHORTLIST
NEW YORK FESTIVALS ADVERTISING AWARDS 2020
1 GRAND PRIX WINNER, 10 GOLD, 2 SILVER, 6 BRONZE
THE ART DIRECTORS CLUB 2020
1 GRAND PRIX WINNER, 6 GOLD, 6 SILVER, 4 BRONZE
GRAND PRIX WINNER, 3 GOLD, 1 SILVER
EUROBEST AWARDS 2019
2 GRAND PRIX WINNER, 4 GOLD, 2 SILVER, 1 BRONZE, 3 SHORTLIST
NEW YORK FESTIVALS ADVERTISING AWARDS 2020
1 GRAND PRIX WINNER, 10 GOLD, 2 SILVER, 6 BRONZE
THE ART DIRECTORS CLUB 2020
1 GRAND PRIX WINNER, 6 GOLD, 6 SILVER, 4 BRONZE
THE WEBBY AWARDS 2020
2 WINS
ADC GLOBAL 2020
2 BEST OF DISCIPLINE, 3 GOLD
D&AD 2020
WHITE IMPACT PENCIL, 3 YELLOW PENCILS, 1 GRAPHITE, 1 WOOD
THE ONE SHOW 2020
1 CULTURAL DRIVER AWARD, 3 BEST IN DISCIPLINE, 11 GOLD, 2 BRONZE
2 WINS
ADC GLOBAL 2020
2 BEST OF DISCIPLINE, 3 GOLD
D&AD 2020
WHITE IMPACT PENCIL, 3 YELLOW PENCILS, 1 GRAPHITE, 1 WOOD
THE ONE SHOW 2020
1 CULTURAL DRIVER AWARD, 3 BEST IN DISCIPLINE, 11 GOLD, 2 BRONZE
#1 most awarded advertising capaign worldwide over the last year - The Drum
Case study by Scholz & Friends.
“My characters are not only proud, confident women, unashamed of periods, but they are also posed in our relaxed natural state,” Curbelo said. “I want people to laugh at the characters’ uninhibited attitude and see themselves in the illustrations.”
The Guardian
Selected press:
