Kurupt FM do Blue Planet 2 - CREATIVE LEAD
How do you let a new audience know that a show about crabs and sea worms is about to launch? We asked Kurupt FM to give Blue Planet a spin and make a series of social films. Grindah, Beats and Steves take on Blue Planet II.
Winning a webby, a gold and silver promax and almost 10m views helped Blue Planet 2 become one of the most watched shows that year.
BBC One
Creative lead & Director: Ana Curbelo
Graphics: Joe Prytherch
Editor: Steve Partridge
How do you let a new audience know that a show about crabs and sea worms is about to launch? We asked Kurupt FM to give Blue Planet a spin and make a series of social films. Grindah, Beats and Steves take on Blue Planet II.
Winning a webby, a gold and silver promax and almost 10m views helped Blue Planet 2 become one of the most watched shows that year.
BBC One
Creative lead & Director: Ana Curbelo
Graphics: Joe Prytherch
Editor: Steve Partridge
THE WEBBY 2019 PEOPLE’S VOICE AWARDS - MEDIA & ENTERTAINMENT
WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
PROMAX 2018 - BEST USE OF HUMOR
GOLD WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
PROMAX 2018 - BEST SOCIAL & DIGITAL PARTNERSHIP
SILVER WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
PROMAX 2018 - BEST USE OF HUMOR
GOLD WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
PROMAX 2018 - BEST SOCIAL & DIGITAL PARTNERSHIP
SILVER WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
Case study
Films
Reach:
6 million
Views: 3.2million
Likes: 34k
Shares: 17360 shares
Comments: 28k
Top audience: Men 18-24
Original post
Views: 3.2million
Likes: 34k
Shares: 17360 shares
Comments: 28k
Top audience: Men 18-24
Original post
Reach:
2 million
Views: 1.2 million
Comments: 3.5k
Shares: 3182
Likes: 8.5k
Top audience: Women 13-17
Original post
Views: 1.2 million
Comments: 3.5k
Shares: 3182
Likes: 8.5k
Top audience: Women 13-17
Original post
Reach:
1.1 million
Views: 518k
Likes: 5.8k
Shares: 1494
Comments: 3k
Top Audience: Men 18-24
Original post
Views: 518k
Likes: 5.8k
Shares: 1494
Comments: 3k
Top Audience: Men 18-24
Original post