Kurupt FM do Blue Planet 2 - CREATIVE LEAD
How do you let a new audience know that a show about crabs and sea worms is about to launch? We asked Kurupt FM to give Blue Planet a spin and make a series of social films. Grindah, Beats and Steves take on Blue Planet II.
Winning a webby, a gold and silver promax and almost 10m views helped Blue Planet 2 become one of the most watched shows that year.
BBC One
Creative lead & Director: Ana Curbelo
Graphics: Joe Prytherch
Editor: Steve Partridge
How do you let a new audience know that a show about crabs and sea worms is about to launch? We asked Kurupt FM to give Blue Planet a spin and make a series of social films. Grindah, Beats and Steves take on Blue Planet II.
Winning a webby, a gold and silver promax and almost 10m views helped Blue Planet 2 become one of the most watched shows that year.
BBC One
Creative lead & Director: Ana Curbelo
Graphics: Joe Prytherch
Editor: Steve Partridge
THE WEBBY 2019 PEOPLE’S VOICE AWARDS - MEDIA & ENTERTAINMENT
WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
PROMAX 2018 - BEST USE OF HUMOR
GOLD WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
PROMAX 2018 - BEST SOCIAL & DIGITAL PARTNERSHIP
SILVER WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
PROMAX 2018 - BEST USE OF HUMOR
GOLD WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
PROMAX 2018 - BEST SOCIAL & DIGITAL PARTNERSHIP
SILVER WINNER, BBC Creative, Blue Planet II / People Just Do Nothing
![](https://freight.cargo.site/t/original/i/e99d458afc2cd45f2331589b43a70fe9ea43e40b49018b765dfc2cc8587fe852/kurupt-fm-blue-planet-2-landscape-thumbnail--awards---ana-curbelo.png)
Case study
Films
Reach:
6 million
Views: 3.2million
Likes: 34k
Shares: 17360 shares
Comments: 28k
Top audience: Men 18-24
Original post
Views: 3.2million
Likes: 34k
Shares: 17360 shares
Comments: 28k
Top audience: Men 18-24
Original post
Reach:
2 million
Views: 1.2 million
Comments: 3.5k
Shares: 3182
Likes: 8.5k
Top audience: Women 13-17
Original post
Views: 1.2 million
Comments: 3.5k
Shares: 3182
Likes: 8.5k
Top audience: Women 13-17
Original post
Reach:
1.1 million
Views: 518k
Likes: 5.8k
Shares: 1494
Comments: 3k
Top Audience: Men 18-24
Original post
Views: 518k
Likes: 5.8k
Shares: 1494
Comments: 3k
Top Audience: Men 18-24
Original post
![](https://freight.cargo.site/t/original/i/5fdf8def08f634a8e9522a2d2b9d88c7b02057a70a05db1f7ae531a90581fb4a/Photo-09-11-2017--16-55-20-1.jpg)
![](https://freight.cargo.site/t/original/i/f0c68e1a09007ed743af756b952c65e7562a60364b6c5cd02c3990bbc8d8b61c/Photo-09-11-2017--16-55-21.jpg)