Kurupt FM do Blue Planet 2 - CREATIVE LEAD

How do you let a new audience know that a show about crabs and sea worms is about to launch? We asked Kurupt FM to give Blue Planet a spin and make a series of social films. Grindah, Beats and Steves take on Blue Planet II.

Winning a webby, a gold and silver promax and almost 10m views helped Blue Planet 2 become one of the most watched shows that year.

BBC One

Creative lead & Director: Ana Curbelo
Graphics: Joe Prytherch 
Editor: Steve Partridge
THE WEBBY 2019 PEOPLE’S VOICE AWARDS - MEDIA & ENTERTAINMENT
WINNER
, BBC Creative, Blue Planet II / People Just Do Nothing

PROMAX 2018 - BEST USE OF HUMOR
GOLD WINNER
, BBC Creative, Blue Planet II / People Just Do Nothing

PROMAX 2018 - BEST SOCIAL & DIGITAL PARTNERSHIP
SILVER WINNER
, BBC Creative, Blue Planet II / People Just Do Nothing





Case study





Films


Reach: 6 million
Views: 3.2million
Likes: 34k
Shares: 17360 shares
Comments: 28k
Top audience: Men 18-24

Original post




Reach: 2 million
Views: 1.2 million
Comments: 3.5k
Shares: 3182
Likes: 8.5k
Top audience: Women 13-17

Original post

Reach: 1.1 million
Views: 518k
Likes: 5.8k
Shares: 1494
Comments: 3k
Top Audience: Men 18-24


Original post





Ana Curbelo                  anacurbelo.hi@gmail.com     ABOUT    SHOP

London, United Kingdom