Out on the Toones - ART DIRECTION & DESIGN
2024, Personal Project
Football crest and kits
My 5 a side team didn’t have a kit. We’d turn up in whatever black sportswear we owned. With my background in art direction and design, I was asked to help out.
I drew a disco ball in the shape and colours of a football, set on fire. You read it as a football first, then catch the sunglasses and the grin. High energy and warm, like the team.
I built it around black and blue, with the other colours pulled back to accents. The background is an abstract gradient made to look like the light a disco ball throws across a room, so there’s energy and movement in the kit even when you’re standing still. It carries the disco theme and brings us back to our original all-black strip.
The collar and cuffs run a wavy checkerboard, which is the disco ball pattern flattened out.
There’s an easter egg in the gradient. “Va” on the front, “le” on the back. Together they read “vale”, what we shout when someone scores. You only spot it once you know to look.
My 5 a side team didn’t have a kit. We’d turn up in whatever black sportswear we owned. With my background in art direction and design, I was asked to help out.
The crest
Brief: fun, friendly, excited, with a bit of dancing in it.I drew a disco ball in the shape and colours of a football, set on fire. You read it as a football first, then catch the sunglasses and the grin. High energy and warm, like the team.
The kit
Brief: keep black at the core, bring in new colour, and stand out.I built it around black and blue, with the other colours pulled back to accents. The background is an abstract gradient made to look like the light a disco ball throws across a room, so there’s energy and movement in the kit even when you’re standing still. It carries the disco theme and brings us back to our original all-black strip.
The collar and cuffs run a wavy checkerboard, which is the disco ball pattern flattened out.
There’s an easter egg in the gradient. “Va” on the front, “le” on the back. Together they read “vale”, what we shout when someone scores. You only spot it once you know to look.
